Zaras supply chain Case Study - 3833 Words

Abstract Purpose – The purpose of this paper is to understand how to develop a competitive supply chain in order to response to the speed of the customer changes in clothing industry. Literatures review – The key success factors of the clothing industry are explained. Also the supply chain concepts related to the industry are developed (Agility, Quick Response and Lean) Analysis of Zara’s supply chain – The supply chain network of the company is analysed and each stage of the network is developed in details to see how the supply concepts are applied or not by the leader of the clothing industry (Zara) Future developments – The company needs to focus on e-commerce development by taking advantage of its agile supply chain.†¦show more content†¦It ensures that the final design meets all the needs and that the product can be quickly brought to the marketplace while maximizing quality and minimizing costs (Cox et al, 2013). (Figures 2 and 3). According to Yusuf et al. (2003) there are four pivotal objectives of agile manufacturing: customer enrichment ahead of competitors, achieving mass customization at the cost of mass production, mastering change and uncertainty and leveraging the impact of people across enterprises through information technology. Moreover, the Fisher’s Model (1997) points out that a company has to choose between either agility or efficiency regarding the kind of products sold. As clothes are innovative ones, companies have to be agile. (Figure 4). 2) Quick Response Quick Response is a â€Å"state of responsiveness and flexibility in which an organisation seeks to provide a highly diverse range of products/services to a customer in the exact quantity, variety and quality, and at the right time, place and price as dictated by consumer demand† (Christopher et al, 2004). The aim of QR is the reduction of the lead time between the design of a new product and the time it is sold to the final customer. As the whole supply chain is dependent to the expectations of the customer, the communication through all the stages is very important. The uses of information technology such as EDI, bar code, electronic point of sales; allow the spreadShow MoreRelatedZara s Supply Chain Of Zara1300 Words   |  6 PagesZara’s Supply Chain Zara is characterized by its unique and rapid-fire supply chain that is governed by the vertically integrated system that links their shops, designers, and distribution system. The key players in this system are the wholesalers and retailers, so controlling the activities of those mark the success of the business. Zara’s system is so integrated that makes it hard for other competitors to nail the starting point of a similar product. In the Design Phase, 300 professional designersRead MoreZara s Supply Chain Management3096 Words   |  13 Pages Zara’s Supply Chain Management (SCM) System Ratchanobon Kamdecha Virginia International University CMP 570 Enterprise Information Systems Professor Moses Niwe October 22, 2014 Table of Contents: Abstract 3 - Introduction 4 - History 4 - Production 4 - Design 4 - Store 5 - Distribution and Procurement 5 The supply chain of Zara 6 - Rules of fashion supply chain management system 7 - The value chain of Zara 8 - Zara informationRead MoreFast Fashion Industry: Growth of Zara and Inditex Essay1532 Words   |  7 Pagesdistinguished for a fast fashion approach is Zara (Hayes Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (â€Å"Case 3-4. Continued Growth for Zara and Inditex†, 2013). 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Figure 1 Inditex Net Sales by Concept Read MoreZara case study Essay2280 Words   |  10 Pagesï » ¿Coursework Header Sheet 209896-18 Course OPER1027: Operations Mngt: Proc/Value Ch Course School/Level BU/UG Coursework Case Study 1 Assessment Weight 25.00% Tutor J Whiteley Submission Deadline 25/11/2013 Coursework is receipted on the understanding that it is the students own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the UniversitysRead MoreZara Supply Chain Case Study3847 Words   |  16 PagesZara’s supply chain case study Contents Declaration: 1 Introduction 3 SCM tools and techniques 4 Advanced concepts and Future trends of SCM 6 Linking theoritical concepts and real life SCM 9 ZARA gaining competitive advantage using SCM 10 Managing global supply chain 12 Bibliography / References 12 Introduction The aim of this case study is to analyze how ZARA has achieved its success through various business strategies. In particular, we will focus on supply chain management theRead MoreZara Case Study : The Resource Based View1588 Words   |  7 PagesZARA Case Study Introduction The case study is upon on the resource based view. First, the firm resources were divided into three major parts: tangible resource, intangible resource and human resource as Grant suggested. The main body of the essay will also be divided into three parts according to the resource classification. Then, a VRIN test would be carried after listing different types of resources to inspect whether they are able to provide a sustainable competitive advantage for Zara. FinallyRead MoreThe Marketing Strategy Of Zara1394 Words   |  6 Pagesmarketing model to help it achieve its targets. This paper examines the fashion marketing strategy and brand development strategies of Zara. Company Background Zara is a Spanish chain store of Inditex Group, one of the world’s biggest retail store in the world. Founded by Amancio Ortega in 1975 in Spain, where its still home of Zara’s headquarters today. Its strategic marketing model has helped the company to grow to its current 2000 stores distributed across 88 countries of the world (Inditex, 2015). For