Academic Study Around Film And Gender Essay - 1551 Words

Academic study around film and gender tends to divide into two paradigms: positive postfeminist and negative feminist analyses. Mulvey (1975) propositioned the Male gaze theory, whereby the majority of films are made for male viewers, in which women are situated as passive objects for male visual consumption. Brooks (1997) argues this is still the case in mass culture and the arts, where women are objectified as sexual objects, which exposes society to negative role models. Postfeminist theory (Hermes 1995, Geraghty 1991) and in particular, within the study of popular culture, argues that the interpretation of cultural texts varies person to person, and consumers understand most texts to be fictitious and are used as tools of escapism from everyday life. This proposed research is situated between the paradigm of feminist content analysis and the film industry audience statistics. Through the synthesis of two approaches it will attempt to address a deficit in existing research in understanding widespread responses and generalised attitudes towards gender representation in film. To investigate reactions to only one or two texts is insufficient because each film does not exist in isolation and society is saturated in popular culture which users select from across types and genres. Methodology This research will attempt to quantify the opinion and responses of women in response to gender representation of women in cinema films. This will be done through operationalising theShow MoreRelatedGender Role Portrayal And The Disney Princesses Essay1656 Words   |  7 Pages Children were running around inspecting the entire store while their parents watched over them in hopes they wouldnt break anything too expensive. In all this confusion, I had lost sight of my younger sister who was now busy looking at the collection of princess dolls, with a few other girls. 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